the lai see project 🧧
a personal archive of collected hongbao, red packets, ang pau from hong kong
a brief introduction
Lunar New Year is upon us, and that means lai see 利是 (the Cantonese name for red packets, hongbao, angpau , 紅包) are abundant. While lai see are coveted for what lies within -- traditionally, a crisp bank note, the amount based on means and relation1 -- I've always loved the envelopes themselves, how pretty and varied they are, the texture, the embossing, often gold, on its surface. As a child, I was careful not to damage the envelopes I received, keeping the empty ones in the top drawer of my bedside table. When I was back home in Hong Kong this winter, I spent some time looking around a lai see shop on the street, and then tried to find my own collection at home. It was devastating to realize that it couldn’t be located, likely lost after my parents renovated the apartment. Luckily for me, the women in my family are varying degrees of hoarders and/or sentimental, who kept their own collections. My sister had a pile, my grandma had a bigger pile, and my mom had boxes. I gathered them all, and spent many hours this winter in our living room, looking through all the lai see, and scanning the ones that stood out to me. I ended up digitizing 200+ lai see packets, collected family members in Hong Kong from the last decade or so. There were a couple in there that made me incredibly nostalgic, the ones that I received from my parents or grandma several times in childhood, but many I’ve never seen before, and appreciated the beauty and creativity.
In this post, I’m sharing 70 of the lai see scans I made, loosely categorized by what is on them (i.e., zodiac animal, surname, LNY greeting, imagery, nontraditional colors), or the origin of the lai see packets (i.e., banks, luxury brands, other companies). Most include both the front and back of the lai see, while others only show the front. Many thanks to my mom, sister, and grandma for sharing their lai see packets with me!
I hope you enjoy the collection — if you repost or share the images, please credit + link back!
wishing you a happy and prosperous year of the snake!
zodiac animal
featuring the zodiac animal associated with the new year
surname
featuring the giver’s surname (one Chinese character), so recipients can later recall who the lai see is from
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greeting
featuring popular auspicious words and phrases (oftentimes a 4-character saying), usually also used verbally to greet others during LNY
imagery
featuring auspicious imagery
non traditional colors
traditionally, lai see packets are red (symbolizing good luck and prosperity) or gold (representing wealth and abundance). these feature packets of other colors, which have become more common in modern times. most of them still have gold accents though!
origins
many institutions give out branded, empty lai see packets for free to their clients and customers. you’ll notice that most of the lai see featured in the sections above are branded. alternatively, you can purchase empty lai see packets from dedicated lai see shops or other local shops (stationary, grocery, etc) that sell lai see packets during LNY.
banks
luxury brands
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other brands
a little bonus
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thank you for reading!
if you think a friend would enjoy this post, please feel free to share it with them! and if you have any fond memories with lai see, or a favorite from this collection (or from your own!), i’d love to hear it. it’s also my first time undertaking such a large digital archiving project, so any tips or feedback would be much appreciated.
thank you so much for scanning these and sharing them here! I really think of personal archiving projects like this as a real gift to the internet—you're sharing a part of graphic design history and culture with everyone else
the variety is amazing—I love the square, soft brown envelope with the dog illustrations…and the branded envelopes (the Louis Vuitton one has such a dynamic composition!)…and the multicolor ones (especially the ones that don't have a red background) are fascinating; I've never come across any, as my parents were always very traditional with their red envelope choices!
I love this so much, thank you for doing the work of digitising and sharing them! They’re all amazing treats of design and memory.
My favourite from your collection might be the one with handwritten greetings (I’m sentimental like that…). In Malaysia where I’m from, design studios use angpow (lai see) packets as an opportunity to flex their creativity and push boundaries of what an angpow can be (see: Fictionist studio, The Alphabet Press, menn studio)
I’ve kept loads of red packets over the years, and this has inspired me to scan and archive them!!